Find the coolest places around!
An elegant way of dining place exploration.
Find the coolest places around!
Find the coolest places around!
Find the coolest places around!
An elegant way of dining place exploration.
An elegant way of dining place exploration.
An elegant way of dining place exploration.
Team
Kübra Ergin, Dilara Gül
Team
Kübra Ergin, Dilara Gül
Flavor your life!
Flavor your life!
Riding Together!
Share joyous rides with friends or meet new connections on the way!
Challenge
The primary challenge in designing this taxi-sharing app lies in creating a seamless and intuitive user experience that balances the dynamic interactions between users arranging rides with friends and those willing to share rides with strangers—ensuring both convenience and security while fostering a sense of community within the app. Additionally, striking the right balance between functionality and a fun, youthful vibe poses a challenge to maintain an engaging and trustworthy platform for users of varying comfort levels with ride-sharing.
Approach
In crafting the HopOn UX, the focus is on integrating friend-based and stranger-based ride-sharing experiences with meticulous attention to safety features, addressing diverse user needs, and infusing the interface with a dynamic and vibrant design to enhance both convenience and community engagement.
Activities
User Research, Competitive Analysis, Persona Creation, Design Criteria Determination, Userflow, Wireframing, UI Design
Timeline
5 days
Team
Kübra Ergin
Target Devices
Mobile Only
PROCESS
In the initial phase, thorough user research and competitive analysis informed the project, leading to the creation of detailed personas and the establishment of design criteria. Subsequently, the design process unfolded seamlessly through user flows, wireframing, and polished UI design, ensuring a user-centric and competitive edge for the project.
Even though there are multiple applications for taxi sharing, this research focuses on UberX Share and Lyft Line since they have the biggest share of the market and user insight. In the presentation, it will be only given the cumulative report of the user experience for both applications.
Gain Points
Making more money in shorter time
Pain Points
Rates
Customer Arguments
Cleanliness
Location
Time
Doesn’t worth to the money
COMPETITIVE ANALYSIS
Uber & Lyft - Drivers
Uber & Lyft - Customers
Even though there are multiple applications for taxi sharing, this research focuses on UberX Share and Lyft Line since they have the biggest share of the market and user insight. In the presentation, it will be only given the cumulative report of the user experience for both applications.
Gain Points
Saving money
Not waiting in line
During crowded times being able to use
a taxi.
Pain Points
Ordering shared taxi by mistake
Time-consuming
Harassment
Used only once and she had no problems, she used it because there was no public transportation.
Now wouldn’t use it in the city, she is afraid of harassment.
When she goes out she shares taxi with her friends but sometimes their friends don’t pay her back and she cannot ask.
If they are going to share taxi they do it with a regular cab because it’s easier to explain the locations.
Carla - 32
Jasmine - 29
Used UberPool several times because it was cheaper.
Doesn’t mind people inside.
Was sharing taxi with other people when she waiting for a bus in a certain route and there people were asking each to share a taxi.
She was only doing this with females.
Chris - 34
He thinks the time he loses is not worth to the money save.
If it’s a long distance he might consider.
His fear: people being drunk and disturbing or not knowing what kind of people will be there.
Greg - 30
Never uses taxi sharing, he doesn’t like uncertain situations.
He fears that people will be disturbing and it will take too much time.
Even the possibility of people wanting to speak with him during the ride disturbs him.
He was sharing a car with his coworker while going to work and paying him half of the gas price.
USER INTERVIEWS
PERSONA
Lily likes social gatherings, going out and traveling. When she does these things she is always using taxis as a transportation. Goes to work by car or public transportation because her work is outside of the city.
Social Lily
29 yo
Barcelona
Goals and Needs
After events not waiting for a taxi for a long time because there is big line.
Having consistent and comfortable way to go to work.
When she shares the cab with friends being able to share the price fairly.
When she travels being able to share a taxi from the touristic places or the airport.
Frustrations
Fear of being harassed when she uses the taxi with a male.
Possibility of losing so much time.
Hard to find a shared taxi.
Hard to find people who goes in similar direction.
Not convinved if in the long run it’s going to make her save that much money.
Motivations
Making her social life easier.
Saving money.
Saving time from waiting for a taxi.
Being more respectful to the environment.
HOW MIGHT WE???
Created for our persona Lily!
IDEATION
DESIGN CRITERIA
Experience
Easy to use
Similar to know-how usage
Making the user feel the control of their experience
Visual
Dynamic colors
Friendly language
Clean screens
Here is the steps on how I played with different alternatives of the structure.
USER EXPERIENCE PLAYGROUND
WIREFRAMING
UI DESIGN
We started the UI process with color selection. Colors should match the idea of the product.
They should have the feeling of dynamism on people and they should also create a friendly environment for the food they come across in the application.
We used rounded corners in the components to make the app more friendly and easy to follow rather than making it strong and too sharp.
Primary Colors
Secondary Colors
