Sahibinden | kubrergin.studio

Explore some of my projects and my time at sahibinden.com.

Experience Designer & UX Researcher (Feb 2018 - Sep 2019)

ABOUT SAHIBINDEN.COM

sahibinden.com is one of Turkey's first e-commerce websites. Today, people can search amongst the different categories of listings such as; real estate, vehicle, second-hand shopping, spare parts, job postings, private tuition, etc on sahibinden.com.

4th

most visited website in Turkey after
Google, Facebook, Youtube

56 M

392,3 M

Users have accounts on sahibinden.com

Monthly visits to sahibinden.com

10,3 B

Monthly page view of sahibinden.com

EXPLORE SAHIBINDEN.COM

About

MY EXPERIENCE AT SAHIBINDEN.COM

During my time at sahibinden.com, I assumed roles in different departments such as;

Mobile

Search

Listing

2nd Hand

My Experience

In these departments, I was responsible for different stages of UX processes such as;

Benchmarking

When starting my projects, I created benchmarking reports of the competitors or similar products in the world to be presented to the C-Level management.

User Surveying

User surveying has never been my first choice of research but in order to collect quantitative data I conducted User Surveying processes with the support of the marketing team.

Persona Creation

As a following step of our researches, personas were created in order to be able to analyze the different needs and pain points of different user types.

Value Proposition Workshop

I conducted Value Proposition workshops for the business, management and the design teams all together where all the teams were given the information of the personas and created the value proposition canvas for new product ideas.

User Interface Design

Even though sahibinden.com has a steady UI Design language, in each project we were trying to challenge the design system of the product in order to break the flatness of it and improve the design system.

A/B Testing

I designed A/B Testing scenarios for certain use cases where we wanted to know the best option to go with. I designed scenarios where on each step one part of the components would change, so that we could use the most attractive items for each part of the designs.

Design Team Activities

The design team at sahibinden.com was very structured and organized. We had particular agenda and roadmap exclusively for improving the design processes in the company. We conducted certain events with the management and business teams to achieve those improvements.

User Interviews

The new use cases always started with user interviews at sahibinden.com. I conducted user interview sessions with almost 100 people in total during my time there.

Insight Analysis

After collecting all the data with benchmarking, user surveying and user interviews, I developed an understanding of the product to lead the project. I tried to find the points that are not clear to see at first glance.

Collaboration with Business Team

Collaboration with the business team is one of the most crucial steps before starting to design the product since aligning the user and the business needs bring the success in the projects.

Wireframing

I created wireframes to discuss the details with upper management. The wireframes enabled quick communication and decisions.

Usability Testing

After each design process, I conducted usability testing sessions with the users before going live, made the changes in areas where users had trouble continuing.

Collaboration with Marketing

At the end of each project, I joined the marketing strategy meetings with the marketing team in order to make the best our of the project. I learned a lot while witnessing the marketing point of view.

Design Systems

sahibinden.com has a very dynamic design system. During my time there, I worked on the design system of the "Listing Department" and I also presented my new suggestions to the design team while designing new products.

SOME OF MY WORKS FROM SAHIBINDEN.COM

Please keep in mind that due to the strict NDA rules; the major projects I worked as part of R&D are not displayed here. These are the side projects that I worked on.

Page Redesign with
New Design System

I redesigned the listing creation page with the new design system components as part of the design team's agenda for updating the website with the components of the new design system. Click on the image to see details.

A/B Test Design

I designed A/B Test scenarios for payment option selection that is a part of listing creation. For this scenario, I created 3 options where I change only one part of the design in each alternative. We went live with one different component at a time so that we could compare which design attracted the users the most and made them choose the premium option. Please click on the image to see the winner version.

Corporate Page Redesign

I redesigned the corporate page with the components of the new design system as a part of the design team's agenda for updating the website. Click on the image to go to live page.

User Interviews with almost
100 Users & Insight Analysis

Within different projects, I conducted different kinds of user researches like user interviews and usability testings. Considering also the surveys I conducted and since they were handled via e-mail with sahibinden.com's tons of users, the number of users I reached out to added up to thousands.

Interviews on
UX Design Principles

I interviewed with a website named anlatsın.com within the scope of the introduction activities to potential new joiners to the company. I shared the basics of UX, my university and life at sahbinden.com during these interviews.

Projects

Personal Notes

PERSONAL NOTES ABOUT MY EXPERIENCE AT SAHIBINDEN.COM

What I liked

I enjoyed the dynamic environment of sahibinden.com. Having very active traffic on the website and different demographic groups provided more areas to discover to me. The Google-like office and the corporate culture were a huge plus for me, I always felt included and important as an employee.

What challenged me

sahibinden.com was my first job, so I gained a lot of strengths over my time there. Working for every demographic in Turkey enabled me to think in a 360-degree perspective and I am glad I still have that mindset. Also, being able to conduct many user interviews made me more comfortable when talking with users.

Team

Kübra Ergin, Dilara Gül

Team

Kübra Ergin, Dilara Gül

Explore some of my projects and my time at sahibinden.com.

Experience Designer & UX Researcher (Feb 2018 - Sep 2019)

ABOUT SAHIBINDEN.COM

sahibinden.com is one of Turkey's first e-commerce websites. Today, people can search amongst the different categories of listings such as; real estate, vehicle, second-hand shopping, spare parts, job postings, private tuition, etc on sahibinden.com.

4th

most visited website in Turkey after Google, Facebook, Youtube

56 M

392,3 M

Users have accounts on sahibinden.com

Monthly visits to sahibinden.com

10,3 B

Monthly page view of sahibinden.com

MY EXPERIENCE AT SAHIBINDEN.COM

During my time at sahibinden.com, I assumed roles in different departments such as;

Mobile

Search

Listing

2nd Hand

In these departments, I was responsible for different stages of UX processes such as;

Benchmarking

When starting my projects, I created benchmarking reports of the competitors or similar products in the world to be presented to the C-Level management.

User Surveying

User surveying has never been my first choice of research but in order to collect quantitative data I conducted User Surveying processes with the support of the marketing team.

Persona Creation

As a following step of our researches, personas were created in order to be able to analyze the different needs and pain points of different user types.

Value Proposition Workshop

I conducted Value Proposition workshops for the business, management and the design teams all together where all the teams were given the information of the personas and created the value proposition canvas for new product ideas.

User Interface Design

Even though sahibinden.com has a steady UI Design language, in each project we were trying to challenge the design system of the product in order to break the flatness of it and improve the design system.

A/B Testing

I designed A/B Testing scenarios for certain use cases where we wanted to know the best option to go with. I designed scenarios where on each step one part of the components would change, so that we could use the most attractive items for each part of the designs.

Design Team Activities

The design team at sahibinden.com was very structured and organized. We had particular agenda and roadmap exclusively for improving the design processes in the company. We conducted certain events with the management and business teams to achieve those improvements.

User Interviews

The new use cases always started with user interviews at sahibinden.com. I conducted user interview sessions with almost 100 people in total during my time there.

Insight Analysis

After collecting all the data with benchmarking, user surveying and user interviews, I developed an understanding of the product to lead the project. I tried to find the points that are not clear to see at first glance.

Collaboration with Business Team

Collaboration with the business team is one of the most crucial steps before starting to design the product since aligning the user and the business needs bring the success in the projects.

Wireframing

I created wireframes to discuss the details with upper management. The wireframes enabled quick communication and decisions.

Usability Testing

After each design process, I conducted usability testing sessions with the users before going live, made the changes in areas where users had trouble continuing.

Collaboration with Marketing

At the end of each project, I joined the marketing strategy meetings with the marketing team in order to make the best our of the project. I learned a lot while witnessing the marketing point of view.

Design Systems

sahibinden.com has a very dynamic design system. During my time there, I worked on the design system of the "Listing Department" and I also presented my new suggestions to the design team while designing new products.

SOME OF MY WORKS FROM SAHIBINDEN.COM

Please keep in mind that due to the strict NDA rules; the major projects I worked as part of R&D are not displayed here. These are the side projects that I worked on.

Page Redesign with New Design System

I redesigned the listing creation page with the new design system components as part of the design team's agenda for updating the website with the components of the new design system. Click on the image to see details.

A/B Test Design

Corporate Page Redesign

I redesigned the corporate page with the components of the new design system as a part of the design team's agenda for updating the website. Click on the image to go to live page.

User Interviews with almost 100 Users & Insight Analysis

Within different projects, I conducted different kinds of user researches like user interviews and usability testings. Considering also the surveys I conducted and since they were handled via e-mail with sahibinden.com's tons of users, the number of users I reached out to added up to thousands.

Interviews on UX Design Principles

I interviewed with a website named anlatsın.com within the scope of the introduction activities to potential new joiners to the company. I shared the basics of UX, my university and life at sahbinden.com during these interviews.

PERSONAL NOTES ABOUT MY EXPERIENCE AT SAHIBINDEN.COM

What I liked

I enjoyed the dynamic environment of sahibinden.com. Having very active traffic on the website and different demographic groups provided more areas to discover to me. The Google-like office and the corporate culture were a huge plus for me, I always felt included and important as an employee.

What challenged me

CHECK OUT MY OTHER WORKS

most visited website in Turkey after
Google, Facebook, Youtube

Page Redesign with
New Design System

User Interviews with almost
100 Users & Insight Analysis

Interviews on
UX Design Principles